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Girlguiding South West England


The 10 charities chosen by our members to benefit from the Chief's Charity Challenge 2020-21 are:

  • Cancer Research UK
  • The Guide Dogs for the Blind Association
  • Macmillan Cancer Support
  • British Heart Foundation
  • Childline 
  • World Wildlife Fund
  • WaterAid
  • RNLI
  • Alzheimer's Society

Now it's time for you to begin the second part of the Challenge and start your fundraising! This could be limited to one special event, or you may choose to raise money in lots of different ways over a whole year.  There are some fundraising ideas on the Girlguiding Website - and the Region will be producing a sheet of suggestions which you might find useful.  In the meantime you will find listed below website addresses which will provide you with fundraising ideas from the charities themselves.  

Any money collected should be sent to the Region Office (you will find more information about this, plus the website addresses for the chosen charities, by clicking here).  Any funds you raise will be held by us until the end of the Challenge and your unit will then be sent a certificate to mark your involvement and recording the total amount you have contributed.  The closing date for this part of the Challenge is Thinking Day 2021.

It is hoped that together we will achieve the target of £70,000 which will be divided evenly between all 10 charities and presented to them at the Region's 50th birthday event at Wincanton Racecourse on 22nd May 2021.  

Cancer Research UK

Click here for fundraising ideas from Cancer Research UK.

The Guide Dogs for the Blind Association

The Guide Dogs for the Blind Association use the working name of 'Guide Dogs'.  Click here for inspiration and fundraising ideas from the charity.

Macmillan Cancer Support

Click here for fundraising resources and ideas from Macmillan Cancer Support

British Heart Foundation

Click here for information on fundraising from the British Heart Foundation.

NSPCC and Childline

The NSPCC and Childline are listed as two separate charities on our list of 10, but are in fact the same organisation - the Childline service being provided by the NSPCC.  We can confirm that the NSPCC and Childline will each receive a separate and equal share of any money raised by the Chief's Charity Challenge 2020-21. 

Click here for fundraising information from the NSPCC.  They have also provided some fun ideas of things to do which would suit all age ranges and different interests.  These include Childhood Day, Stop for Tea, and - especially for Christmas - Get Your Sparkle On. Click here to download more information about all of these.  

The NSPCC can send you materials to use at your fundraising event such as posters, banners, collection buckets and boxes, stickers, bunting... e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

Ninety percent of NSPCC income is from voluntary donations.  Their Speak out.  Stay safe. programme aims to visit every primary school in the UK to teach children how to recognise abuse and how to speak out if they are worried in any way.  The Talk PANTS campaign helps parents teach their children, in an age-appropriate way, how to stay safe from abuse, and the Childline service is available 24/7 online and on the phone to support children with whatever difficulties they are facing.  The NSPCC's School council pack contains lots of information about the Charity, the work it does, and how your money will be spent - click here to download a copy. 


Click here for resources and activities for youth groups from the World Wildlife Fund UK.


Click here for fundraising inspiration from WaterAid.


Click here for fundraising ideas from the RNLI.

Alzheimer's Society

The Alzheimer's Society works to challenge perceptions, fund research and improve care and support for people living with and affected by dementia.  Their research programme is investing £150 million on cutting-edge research over the next decade and focuses on improving care for people with dementia today, and finding a cure for tomorrow.  

In the South West of England there are currently over 50,000 people diagnosed with dementia and 20,000 people accessed the Alzheimer's Society's services in 2019.  

The Alzheimer's Society have moved quickly to adapt their existing support network and implement new ideas to help sufferers and their carers through the Coronavirus crisis.  They have had to suspend their face-to-face services, but have made it possible for their Advisers to deliver support over the telephone.  They are also exploring how they can deliver 'Singing for the Brain' and personal 'visits' through remote sessions.  In addition, they are establishing a completely new service - 'Companion Calls' - which will see volunteers proactively telephoning vulnerable people with dementia to chat, check on their wellbeing, and if necessary, refer them to other services such as the Society's Support Line.  All this costs money so they are keen for you to continue to fundraise for them through these difficult times. Click here to go to the Alzheimer's Society Website where you will find information about their 'Cupcake Day' which is taking place on 18th June 2020 and some clever ideas on how you could still hold one of these even though you can't enjoy unit meetings at the moment: Use up any ingredients you have in the store cupboard and hold a Cupcake Day with family at home, or get your Unit together online so you can hold a virtual Cupcake Day! 

Click here for some other ideas from the Alzheimer's Society on how you and your unit could continue to fundraise from home.

Click here for information about all the Alzheimer's Society's scheduled fundraising events for 2020.

The Alzheimer's Society have teamed up with Girlguiding to create a set of activity packs and meeting plans for all ages.  These are designed to raise awareness and create a dementia-friendly generation - click here to find out more. 

Click here for ideas from the Alzheimer's Society on how to organise your fundraising.  If you would like balloons, stickers or other promotional materials, contact the local Alzheimer's Society Community Fundraiser - This email address is being protected from spambots. You need JavaScript enabled to view it. .




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Girlguiding South West England is an operating name of The Guide Association South West England. Registered Charity No. 305951