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Girlguiding South West England


In view of the postponement of the Region's 50th Birthday Party, we are extending the Chief's Charity Challenge 2020-21 which will now close on Thinking Day 2022.

The 10 charities chosen by our members to benefit from the Chief's Charity Challenge 2020-21 are:

  • Cancer Research UK
  • The Guide Dogs for the Blind Association
  • Macmillan Cancer Support
  • British Heart Foundation
  • Childline 
  • World Wildlife Fund
  • WaterAid
  • RNLI
  • Alzheimer's Society

Your fundraising could be limited to one special event, or you may choose to raise money in lots of different ways over a whole year.  There are some fundraising ideas on the Girlguiding Website and you will find listed below website addresses which will provide you with fundraising ideas from the charities themselves.  

Any money collected should be sent to the Region Office (you will find more information about this, plus the website addresses for the chosen charities, by clicking here).  Any funds you raise will be held by us until the end of the Challenge and your unit will then be sent a certificate to mark your involvement and recording the total amount you have contributed.  The closing date for this part of the Challenge is Thinking Day 2022.

It is hoped that together we will achieve the target of £70,000 which will be divided evenly between all 10 charities and presented to them at the Region's 50th birthday event.  

Cancer Research UK

Click here for fundraising ideas from Cancer Research UK.

The Guide Dogs for the Blind Association

The Guide Dogs for the Blind Association use the working name of 'Guide Dogs'. They help people of all ages who have sight loss to live actively, independently and well by providing a range of services, not just their cherished guide dogs.

Click here for resources and inspiration and fundraising ideas from the charity, or for fundraising ideas and downloads aimed specifically at children and young people aged from 5 - 16, click here. Click here to download their Learn about Guide Dogs leaflet for the under 18's.  

Guide Dogs are offering units a virtual talk from one of their speakers.  Many of their speakers are guide dog owners, puppy walkers, dog re-homers and brood bitch carers so have lots of first-hand knowledge about the organisation and the amazing dogs they work with.  They even have a litter of puppies in the nest who have been making their debut over Zoom!  If you would be interested in hosting a virtual talk, please complete the form which you can find here - if you have any queries, please e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. .

Macmillan Cancer Support

Click here for fundraising resources and ideas from Macmillan Cancer Support

British Heart Foundation

Click here for information from the British Heart Foundation on fundraising.

Click here for fundraising ideas.

Click here to download a free fundraising pack full of tips and ideas to help get you started.

NSPCC and Childline

The NSPCC and Childline are listed as two separate charities on our list of 10, but are in fact the same organisation - the Childline service being provided by the NSPCC.  We can confirm that the NSPCC and Childline will each receive a separate and equal share of any money raised by the Chief's Charity Challenge 2020-21.

Ninety percent of NSPCC income is from volunteer and supporter led activities.  Click here for fundraising information and fun ideas of things to do which would suit all age ranges and different interests. The NSPCC can send you materials to use at your fundraising event such as posters, banners, collection buckets and boxes, stickers, bunting... e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

The NSPCC's Speak out.  Stay safe. programme aims to visit every primary school in the UK to teach children how to recognise abuse and how to speak out if they are worried in any way. To find out more, click here.

Their Talk PANTS campaign helps parents teach their children, in an age-appropriate way, how to stay safe from abuse.

The Childline service is available online and on the phone to support children with whatever difficulties they are facing - to find out more about Childline, click here


WWF Supporter LogoClick here to download a fundraising guide which contains all the advice and tips you need to hold a WWF-UK fundraising event.

Click here to download guidelines on how to use the WWF-UK logo.

Click here for resources and activities for youth groups from the WWF-UK.






Click here for fundraising inspiration from WaterAid.


The RNLI relies entirely on the generosity of the public to be able to provide a world-class rescue service.

Click here for fundraising ideas from the RNLI.

Alzheimer's Society

Alzheimer's Society LogoThe Alzheimer's Society works to challenge perceptions, fund research and improve care and support for people living with and affected by dementia.  Their research programme is investing £150 million on cutting-edge research over the next decade and focuses on improving care for people with dementia today, and finding a cure for tomorrow.  

In the South West of England there are currently over 50,000 people diagnosed with dementia and 20,000 people accessed the Alzheimer's Society's services in 2019.  

The Alzheimer's Society have moved quickly to adapt their existing support network and implement new ideas to help sufferers and their carers through the Coronavirus crisis.  They have had to suspend their face-to-face services, but have made it possible for their Advisers to deliver support over the telephone.  They have also adapted their 'Singing for the Brain' and personal 'visits' to remote sessions and have established a completely new service - 'Companion Calls' - with volunteers telephoning vulnerable people with dementia to chat, check on their wellbeing, and if necessary, refer them to other services such as the Society's Support Line.  All this costs money so they are keen for you to continue to fundraise for them through these difficult times. 

Click here for some other ideas from the Alzheimer's Society on how you and your unit could continue to fundraise from home.

The Alzheimer's Society have teamed up with Girlguiding to create a set of activity packs and meeting plans for all ages.  These are designed to raise awareness and create a dementia-friendly generation - click here to find out more. 

Click here for ideas from the Alzheimer's Society on how to organise your fundraising.  If you would like balloons, stickers or other promotional materials, contact the local Alzheimer's Society Community Fundraiser - This email address is being protected from spambots. You need JavaScript enabled to view it. .




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Girlguiding South West England, St Ann's Manor, 6-8 St Ann Street, Salisbury, Wiltshire SP1 2DN. Tel: 01722 329306

Girlguiding South West England is an operating name of The Guide Association South West England. Registered Charity No. 305951